The only channel
you actually
own.
Your ad costs rise every year. Your email list does not. We build the list and put the follow up on autopilot.
Why email stays on the shelf at SMEs
There is no list
Customers buy, pay and disappear. Without an email address you have to buy them back through ads every time.
Nobody has time to write
The newsletter has been on the to do list for months. Every month again.
Doubt about GDPR
Out of fear of getting it wrong, nothing happens. While the rules themselves are not complicated.
Flows first, newsletter second
Collect addresses for a reason
A signup form without an offer does not work. We attach something worth having: a discount, a checklist or a free scan.
Automated flows
Welcome series, follow up after a quote, reminders for servicing or appointments. You set these up once and they keep working for years.
Three mails a month that say something
Three useful mails beat ten sales mails. We write from your work: what you did, what it returned, what the customer got out of it.
GDPR built in
Double opt in, retention period, unsubscribe link and a processing record. Set up properly this is a matter of configuration, not restriction.
What it costs
Setup
Platform, signup forms, a template in your brand style and two automated flows.
€600 to €1,200 one off
Ongoing, base
Three mails per month, including writing, design, sending and reporting.
€450 per month
Full automation
Email connected to your calendar, CRM or voice agent, with follow up across several channels.
From €1,500 setup
Your email platform cost comes on top and depends on your contact count. For most SMEs that is €0 to €50 per month.
Outsourcing email marketing
I have no list yet. Can I still start?
Yes, and that is exactly the starting point. We first set up the ways to collect addresses: a form on the site, an offer worth having, and where it fits a game or promotion. At Washville a gamification app produced an entire list, fully GDPR compliant.
Can I email my existing customers?
You may email existing customers about similar services on the basis of legitimate interest, as long as unsubscribing is always possible. For cold addresses it is different. We check your situation before anything is sent.
Which platform do you use?
We choose based on your situation and integrations. What matters is that you stay the owner of your list and can export it at any moment. We put that in the contract.
How often should I send?
Our monthly package contains three mails per month. That is enough to stay top of mind without becoming noise, provided every mail says something useful. The automated flows run separately from that and are usually the most profitable part.
Want to turn customers into returning customers?
30 minutes. We look at which flows pay off fastest in your sector.