Strong company.
Weak online
presence.
Marketing for manufacturers, suppliers and technical services. Project authority, get found on trade-specific search terms and follow up quotes automatically.
What holds industrial SMEs back
The site looks like 2012
Your machines are state of the art, your website isn’t. New clients drop off before they’ve even called you.
Everything hangs on one salesperson
When that person leaves or falls ill, your inflow stalls. There’s no system catching leads.
Quotes vanish into the void
Sent and then nothing. No follow-up, no insight into who’s still interested.
From business card to sales machine
Authority website
A separate page per application and per audience, with technical specs, references and concrete cases. That’s how you convince a buyer who’s comparing.
€800–1,500
B2B SEO & GEO
Trade-specific search terms instead of generic words. Plus schema markup so AI tools describe your company correctly when someone asks for a supplier.
€300–600 for 3 months
Lead automation
Every enquiry lands automatically in a follow-up flow: confirmation, documentation, reminder after 5 and 12 days. Nothing is left lying around.
€1,000–1,500 setup
Client portal or dashboard
Order status, documents and reports in one place for your clients. Fewer calls for your back office, more professionalism to the outside.
€600–1,500
Your buyers search differently than before
A technical buyer today compares online first, and increasingly through an AI assistant, before calling anyone. If you’re not among the results, you’re not on the shortlist.
- A page per application instead of one generic services page
- Technical specs readable on the page, not just in a PDF
- References and cases with concrete numbers
- Organization and Product schema so AI understands your offering
- A clear contact route per type of enquiry
Marketing for B2B and industry
Does SEO work in a niche market with low search volume?
That’s exactly where it works well. Low search volume also means low competition, and the visitors who are there have concrete buying intent. Twenty visitors a month on a very specific application page are often worth more in B2B than a thousand generic visitors.
We sell through reps, does online even matter?
Yes, because your prospect looks online before and after the visit. A strong site makes your rep’s job easier: they walk in on someone who already knows who you are and what you can do.
Is LinkedIn interesting for us?
For most industrial SMEs, an active personal profile from the owner or the commercial lead delivers more than a company page. People buy from people. We factor that into Marketing on Demand.
How long before we see results?
A new site is live in 1 to 2 weeks and lifts your conversion straight away. SEO and GEO need 3 to 6 months. Lead automation delivers results immediately, because follow-up that used to be left undone now goes out automatically.
Ready to carry the weight online that you carry in the market?
A 30-minute call. We’ll review your current site, your search terms and where your leads get stuck today.