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Visible below
the answer
your customer reads.
ChatGPT Ads for Belgian SMEs. We set up the campaign, measure every enquiry and adjust weekly. Starting now means learning while competitors still wait.
What are ChatGPT Ads?
Sponsored results shown below a ChatGPT answer, clearly labelled and separate from the answer itself. They have run in Belgium since 24 August 2026 and are only shown to users of the free and Go plans. You pay per click or per thousand impressions, with a minimum of €15 per day per campaign. Instead of exact keywords you target the situation in which someone asks a question.
Why ChatGPT Ads matter for an SME
Present at the moment of choice
Someone asking ChatGPT which installer or agency to pick is about to decide. Your ad sits right below that answer.
Little competition
Most Belgian SMEs do not advertise in ChatGPT yet. Low click prices now, and you collect data before your industry follows.
Long questions, clear context
People describe their situation in full sentences. You know far better what someone wants than from a two word search.
Where a first ChatGPT campaign goes wrong
Copying Google Ads
ChatGPT works with context, not keywords. Moving your keyword list over misses the conversations that count.
No tracking after consent
Without the OpenAI pixel and conversion tracking you only see clicks. We load the pixel behind your cookie consent and measure every enquiry.
One language for all of Belgium
There is no language setting. Separate Dutch and French ads and contexts perform better than one mix.
Four steps, in this order
Measure before we spend
OpenAI pixel and conversions on form, phone and quote request, loaded after consent. Without cost per enquiry every decision is guesswork.
Contexts with buying intent
We describe the situations in which your customer makes a choice: "which heat pump for an old house", "reliable contractor near Antwerp". Per service and per region.
Short ad, strong page
A 24 character title and a square image have to do the job. The landing page delivers on the promise with one offer and one form.
Adjust every week
Cut contexts that only bring clicks, move budget to what brings enquiries and compare with Google Ads after a fixed test period.
Who can advertise and who cannot
Good fit
Local services such as installation, construction and renovation, business services and software, training, webshops with consumer products, hospitality, travel and leisure.
Not allowed in Belgium
Legal services, most health services, loans and financial advice, alcohol, gambling, dating, politics and individual job vacancies or homes for sale or rent.
What it costs
Management and ad spend are separate. You pay your ad spend directly to OpenAI, we take no margin on it.
Setup and first campaign
Account, pixel and conversion tracking, contexts, ads and one landing page.
€750 to €2,500 one time
Management basic
One marketing day per month, weekly adjustments and a monthly report.
€450 to €625 per month
Management growth
Two marketing days per month, ChatGPT alongside Google or Meta and extra landing pages.
€1,050 to €1,200 per month
All prices excluding VAT. Minimum ad spend is €15 per day per campaign, roughly €450 per month. See the full price list.
ChatGPT Ads for your SME
Who sees ChatGPT Ads?
Users of the free and Go plans of ChatGPT. Paid Plus, Pro, Business and Enterprise accounts, temporary chats and minors see no ads. Ads also do not appear next to sensitive conversations about health or politics.
How much budget do I need?
OpenAI requires at least €15 per day per campaign, roughly €450 per month. First Belgian campaigns saw click prices around €1.50 to €2. We recommend a fixed test period of 6 to 8 weeks and judging on cost per enquiry.
Does an ad influence ChatGPT's answer?
No. The ad sits in a separately labelled block below the answer. Advertisers only get aggregated figures and never see conversations or personal data.
Does this replace Google Ads?
No, it adds to it. Google Search remains the strongest channel for capturing existing demand for most SMEs. ChatGPT Ads is a second place where that demand is moving. After the test period we compare cost per enquiry for both.
Is the OpenAI pixel GDPR compliant?
The pixel stores a click ID in a cookie. We only load it after marketing consent through your cookie banner and add it to your cookie and privacy policy.
Am I locked into a contract?
Management runs monthly with a minimum term of six months and a notice period of six months. The ad account always remains yours.
Do ChatGPT Ads pay off in your industry?
30 minutes. We check whether your industry is allowed, which questions your customers ask and which test budget gives a clear conclusion.