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Why your Meta ads are not returning
One image, for months
On Meta the creative is the biggest lever. Running the same ad too long raises cost and drops attention.
The boost button is not a campaign
Boosting a post buys reach. It does not buy enquiries, because there is no objective and no measurement behind it.
The pixel measures nothing
Without a correct pixel and conversions API, Meta optimises for the wrong thing. You pay for clickers, not buyers.
Creative first, targeting second
Measurement in order
Pixel, conversions API and events set up correctly, with consent under GDPR. Meta can only optimise for what it sees.
Three angles per offer
We do not test one ad but three angles: problem, price and proof. The winner gets the budget.
Visuals and video made in house
We produce the visuals ourselves, with a camera or with AI where that is faster and better. A new variant takes days, not weeks.
Watching for fatigue
When frequency rises and CTR falls, we refresh the creative. That is the most common reason results sink.
What creative does to the numbers
Meta rewards ads people actually watch. Better visuals cut your cost per result faster than any targeting setting.
Full figures on the Marketing on Demand case page.
Results achieved
- Obscéline: 2.8x ROAS on the ad campaign
- Lumaris Eyewear: 3x higher click through rate
- MyGym: 4.2x higher install rate
- Washville: 40% lower cost per lead than traditional advertising
What it costs
Campaign project
One campaign from setup to report, creative included. Ideal for a launch or a promotion.
€500 to €2,000 one off
Management, base
One marketing day per month: refresh creative, adjust, report.
€450 to €600 per month
Management, growth
Two marketing days per month: several offers, more variants, video.
€800 to €1,100 per month
Ad budget goes straight to Meta. We take no margin on it.
Advertising on Facebook and Instagram
Does Meta work for B2B?
Yes, but differently than for webshops. For B2B we mainly use Meta for brand awareness, vacancies and warming up a region, while Google Ads brings in the direct enquiries. At Vigotec and BPS that combination worked best.
What ad budget is realistic?
Below €300 per month Meta gets too little data to optimise on. For a local SME €400 to €1,000 per month is a workable start, depending on your margin and your region.
What is Advantage+ and do you use it?
Advantage+ automates targeting and placement. It works well once there is enough conversion data. We use it where it pays off, but keep creative, offer and measurement in our own hands. That is the part that makes the difference.
Do you make the visuals and videos yourselves?
Yes. We film on location and also produce AI visuals for product and 3D. At Rover Woodworks that replaced an entire studio shoot. We never use AI images where a real client photo is required.
Ready to test what does work?
30 minutes. We look at your current ads and say where the money leaks.