Case · Automotive / Carwash

Washville.
One partner, from app to HR automation.

An in-house loyalty game, smart campaigns, high-end content and automated HR processes — all from one partner for Washville.

-40%

cost per lead

1

in-house loyalty game

100%

automated HR flow

1

dedicated point of contact

Watch the Washville game demo
More content

Video content for Washville

The challenge

Waiting time that delivered nothing

Customers waited at the carwash without that moment ever being used. There was no recognisable loyalty channel, no way to turn that waiting time into returning customers — and internally, HR processes like scheduling and onboarding cost too much manual work.

Our solution

A full custom project

Washville game

An in-house carwash game with a loyalty program: reach a level, unlock a discount voucher in exchange for an email address. No competitor had anything like it.

Campaigns & ads

Smart campaigns that turn waiting time into a GDPR-compliant email list and demonstrably cheaper leads.

Content & branding

High-end social media content, 3D/motion design animation, print and apparel for a consistent brand look on every channel.

HR automation

Internal HR processes that used to run manually, optimised and automated — less admin, more time for the business.

More visuals

The game, the content and the branding

Washville game interface
Washville game map, animated
Washville Halloween social content, animated
Washville branding photo
Washville game dashboard
Washville 360 degree game animation
Washville company photo
The result

One partner for app, marketing and HR

  • In-house loyalty game no competing carwash had anything like
  • 40% lower cost per lead compared to classic advertising
  • HR processes that used to run manually now run automatically
  • One partner for app, marketing, content and internal automation

Your business.
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