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Case · Industrial / Rental
Smet Rental.
Smet Rental.
An in-house content channel alongside the website and ads.
Podcast creation and social media content for Smet Rental, so the brand is no longer only visible through ads.
The challenge
Being visible without only advertising
Smet Rental had a strong website and ad campaigns, but no channel of its own to show expertise and build a relationship with clients and prospects outside of ad moments.
Our solution
An in-house podcast and ongoing content
Podcast creation
From concept to recording and editing: an in-house podcast format centred on expertise and stories from the industry.
Social media content
Ongoing content that supports the podcast episodes and keeps the brand visible between campaigns.
More visuals
Behind the scenes at the recordings
The result
A channel that keeps running
- In-house podcast format as an extra content channel alongside the website and ads
- Ongoing visibility between ad campaigns
- The team's expertise made visible to clients and prospects
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