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the moment
someone buys.
Google Ads for Flemish SMEs. We build, manage and report. Every month you see what each euro returned.
Why Google Ads costs money instead of making it
You pay for the wrong keywords
Without a negative list you pay for "free", "jobs" and "do it yourself". That is often a third of the budget.
The landing page does not match
The ad promises one thing, the page shows another. The click is paid for, the enquiry never arrives.
Nobody measures cost per lead
Without conversion tracking you steer on clicks. Clicks do not pay invoices.
Four steps, in this order
Measure before we spend
GA4 and Google Tag Manager set up correctly, with conversions on forms, calls and quote requests. Without that number every optimisation is guesswork.
Keywords with buying intent
We start where someone has already decided. "Garage Antwerp price" beats "what does car servicing cost" every time.
A landing page that matches
The page headline repeats the ad headline word for word. One offer, one form, price visible.
Weekly adjustment
Comb the search terms report, add negatives, move budget to what converts. Every week, not every quarter.
What it costs
Management and ad budget are separate. Your ad budget goes straight to Google and we take no margin on it.
Setup and first campaign
Account, measurement, keywords, ads and one landing page.
€500 to €900 one off
Management, base
One marketing day per month, weekly adjustment and a monthly report.
€200 per month
Management, growth
Two marketing days per month, several campaigns, extra landing pages.
€450 per month
As a rule of thumb a local SME starts with €300 to €800 of ad budget per month. Work it out with the budget planner.
Google Ads for your business
How much ad budget do I need?
For a local service business €300 to €800 per month usually works. More important than the amount is focus: one region and five keywords with buying intent beats all of Flanders and a hundred keywords. Advertising broadly on a small budget almost never returns anything.
How fast will I see results?
The first clicks come within a day. Reliable data to steer on takes two to four weeks, depending on volume. From then the real work starts: excluding search terms and moving budget to what converts.
What about Performance Max?
Performance Max lets Google decide where your ad appears. That works well with enough conversion data and a clear product catalogue. For an SME starting out we usually begin with search campaigns, because there you see exactly which search brought a customer.
Am I locked into a contract?
Management runs monthly with a six month minimum term and six months notice. Shorter makes no sense: the first months are build-up, the return comes after. The account always stays yours.
Do you take over existing accounts?
Yes. We start with an audit of your current campaigns, search terms and conversion tracking. The first win is often in what we switch off, not in what we add.
Want to know whether Google Ads pays off for you?
30 minutes. We look at your sector, your margin and your competition, and say honestly whether it is worth it.