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AI content
that does not
sound like AI.
Five email lessons with the prompts we use every day for client work. Social posts, ad copy, blog articles and emails. No theory, just prompts you can copy.
Everyone uses AI. Almost nobody uses it well.
You ask ChatGPT for a LinkedIn post and get back something that opens with "In the fast changing world of". Your customer reads that, thinks "this is AI", and scrolls on.
The difference is not the model. It is what you give it: your context, your voice, your examples and a clear constraint. That is learnable in five short lessons.
Five lessons, one a day
- 01
The four building blocks of a good prompt
Role, context, task and constraint. Why most prompts fail on the last two.
- 02
Capturing your writing voice
How three of your own texts become a style profile you reuse in every prompt.
- 03
Social posts and reels
Prompts for hooks, captions and scripts. Plus the words you should ban.
- 04
Ad copy and landing pages
Generating variants that stay inside the character limit and match your page.
- 05
Blog articles and emails
From topic to structure to text without going generic. Includes a pre publication checklist.
Where should we send lesson 1?
Five emails, then it stops. One click to unsubscribe. We never sell your address.
To do before publishing. Build a Fluent Forms form with two fields: email address (required) and a newsletter consent checkbox. Under Settings › Confirmation set the action to "Redirect to a URL" with https://creative-edge.be/prompt-course-download/. Then replace this block with the form shortcode, for example , and publish the page.
The course itself is ready: the PDF only needs uploading to Media as creative-edge-promptcursus.pdf. The thank you page is already live and links to it automatically.
About the course
Is this really free?
Yes. No paywall, no sales call as a condition. We share what we use ourselves, because it shows how we work.
Who is it for?
For business owners and marketers who make their own content and already use AI, but notice the result is too flat. No technical knowledge needed.
Does it work with ChatGPT, Claude or Gemini?
With all three. The prompts follow principles that hold across models. Where there is a difference, we say so.
Will I get marketing afterwards?
After the five lessons the series stops. You can sign up separately for our monthly email if you want. Unsubscribing is always one click.
Rather have us do it?
We make content and advertising for Flemish SMEs from €450 per month.