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More members.
And above all:
fewer cancellations.
Marketing for gyms, clubs and personal trainers. Bringing new members in is half the job. Keeping them is the other half.
The leaky bucket
Full in January, empty in March
Intake peaks and drains away. Without follow up in the first six weeks a large share drops out.
A trial session and then silence
Someone comes to look, goes home and never hears from you again. That is the most expensive lead you leave lying.
Invisible for "gym near me"
Your Google profile is half filled in and your site is slow on a phone. That is how the club down the road wins.
Four moves that keep members
Onboarding on autopilot
A series of messages over the first six weeks: what to expect, when to come, who to ask. This is where cancellations are made or avoided.
Automated trial session follow up
Booking, reminder, thank you and offer. Without anyone at the desk having to remember.
App or member portal
At MyGym we built the app and the campaign around it, with a 4.2x higher install rate as the result.
Local visibility and content
Google Business Profile, reviews and weekly visuals from the floor. Real members convince better than stock images.
What it costs
Website with booking
Fast, mobile and connected to your calendar or membership system.
€450 to €1,500
Automated follow up
Onboarding series, trial session follow up and reminders.
From €600 setup
Content and advertising
Monthly visuals from the floor plus campaigns for new members.
From €450 per month
Marketing for your club
When should a January campaign start?
Mid November. Searches rise before the holidays and ad prices only peak in January. Being visible in December means paying less per member.
Do I need my own app?
Not always. An app pays off when you want to reach members daily and your membership system allows it. For smaller clubs a good website with booking and an email flow is usually more profitable.
What do you do about cancellations?
We set up follow up over the first six weeks and signals on inactivity. Anyone who has not shown up for two weeks gets a message. It is simple, and it works better than another discount campaign.
May I email members?
You may email existing members about your own offer, as long as unsubscribing is always possible. For trial sessions and prospects we work with a clear opt in.
Ready to grow your membership?
30 minutes. We work out together what one cancellation costs you and where you can stop it.