Marketing Budget Calculator: work out your ideal marketing budget
How much should you actually spend on marketing? It is one of the most common questions among SMEs, local service businesses and e-commerce companies — and the answer varies widely by industry and growth ambition. With this free marketing budget calculator you work out in seconds what percentage of your revenue you should realistically invest in marketing, based on benchmarks from your industry.
Whether you are just starting to advertise structurally, want to scale up, or simply want to check whether your current budget makes sense: the calculator gives you a concrete amount per month and per year, plus an explanation of why that amount fits your situation.
Marketing Budget Calculator
Work out in 10 seconds which marketing budget matches your revenue, industry and growth goal.
Why set the right marketing budget?
Too little budget means your campaigns never get the chance to perform: too little frequency, too little data to optimise with, and a growth goal you never reach. Too much budget without a strategy leads to waste. This calculator helps you find that balance based on your revenue, your industry and the pace of growth you have in mind.
The result is a well-founded starting point, not an end point. Want to know how that budget should actually be split across Google Ads, Meta Ads, SEO and content — and which mix delivers results fastest for your business?
Discuss your marketing budget and strategy with a specialist, free of charge.
Book a free consultation →